I can't say that I had ever considered myself as a brand before. Adidas is a brand. L'Oreal is a brand. Louise Wallace is my name, partly dictated by my parents and partly by my husbands heritage.
Now that I am considering it, I don't think I really want to be a brand. I am Louise Wallace, Assistant Librarian at The University of Glamorgan and that's good enough for me. I don't feel that I need a moniker or a logo to promote myself. The best way to promote yourself in your own organisation is surely by doing a good job and by impacting positively on the service? Externally, I am on the Career Development Group Commitee, I belong to LISNPN and I try to network as much as I can.
Having said that I don't want to be a brand, this has made me think. When I sign up for online accounts I tend to use Louisianna (a nickname given to me by my Nan as I am Louise Ann - very inventive), or a variation of my names, or sometimes my staff ID - lawallac. I tend to go with whatever isn't already taken (often very difficult ), and something I will remember. This isn't very consistent and thing 3 has made me think about whether I need a new approach.
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